| Hello Everybody,
Firstly, we would like to send out a very warm welcome to all new
Artamatik Free stores shopkeepers, and our new VIP's domain owners, thank
you for choosing us to be you POD service provider and store hosts :)
Secondly, it has been brought to our attention that a few of you maybe
having difficulties with your stores templates, with products disappearing,
this could happen if you are activating a VIP only feature by ticking
certain boxes, or have added unsupported HTML code. You can fix these issues
simply by restoring the template to default, reapplying it or by adding a
new template, and things will return to normal including all your products.
We would still like to encourage you to explore and experiment in the
'Customize your store appearance' center and our
next newsletter will cover the "Customize your store
appearance" area in-depth.
This weeks Newsletter is a rather lengthy but fairly important one, as it
covers S.E.O. (Search Engine Optimization) and
basic promotion. The info below may be applied to all store holders, Free,
premium and VIP.
The info we've included is only the very basics of SEO but ones we feel
are the most important. It is base on what we have learned over the years
and it may not be right to some, but is what has worked for us, and is based
solely on our own experiences in web development. Please read on and excuse
webmasters
grammar and spelling mistakes {:O)
Get Found
Got yourself a shiny new store loaded with awesome products featuring
your greatest designs and all that's left to do is watch your earning
report grow, right? Well
kinda, but there are some things you may need to do in order to improve
your chances of being an online sensation...
The very first thing you need to do is submit your store/s URL to
Google add URL and then
also add your URL/s to
DMOZ
Getting your store/s indexed by search engines helps people searching
the web and find your site/store.
You may want to seek other major Search Engines and add your store/s
URL into them too, but our experience has been; that once you are indexed
by Google
and listed in DMOZ most other 'important' search engines will index you as well.
Keywords and Descriptions
Another important step to getting found is your use of Keywords. Under
your Edit link for your chosen store, be sure to use add a descriptive Store name and
Store title. In the keywords section, add lots of keywords relating to your store, there
is no limit so long as the keywords relate to your store However some say
you should not enter more than 50 and no fewer than 25,
we'll leave that up to you to decide.
DON'T use keywords that do not relate to your
store and content. If you sell fruit images on your products, don't add
keywords for jet boats, you will get the wrong targeted visitors. Doing
this could also be regarded as cheating by Google and other search Engines
who are very clever at picking this up and may drop you in their rankings
or remove you from their index all together.
Make sure you fill out the Meta Tag Description section, this
description is what will appear to a user when your store is displayed in
search engine results. It should be attention grabbing and attract
visitors to your store, so be creative and as descriptive as possible
bearing in mind that Search Engines will ignore all words after the first
15 - 20. So put all info your important keyword rich info first, but make
sure it is in a human readable sentence.
When creating new store sections, always add section descriptions
and when adding new products to your store/s, add product descriptions.
Be Patient and update often
It could take anywhere from 1 week to 6 months before you start seeing
solid results from all your S.E.O. work, so you must be patient. However
with online marketing, you always get out of your store/s as what you put
in. We have witnessed one website become a real hit in just few days and
another completely flop after being online for months, but the solution to
this is simple... keep it fresh!
There is an old saying in the online web world "Content is King, and
traffic is Queen". Creating content for your Store/s is really simple,
as in a matter of clicks you can add 1 image to over 200 products, that's
more than 200 pages (at least) in less than a minute or so!
Lets say you have 20 images ready for your store/s and you want to add
those to 100 products, that's 2000 new products and pages in around 20
minutes. But, you don't want to add all those designs all at once, no.
Using the example above of 20 Images, you would ideally want to spread
this out over 20-30 days. By doing this you telling search engines that
your store (your site) is being updated on a regular basis, and inturn
Search Engines will crawl your store more often and rank you higher in
search results.
Monitor your store traffic

To see how your visitors are behaving and responding to your store/s,
you really need to monitor your traffic, we highly recommend you get and
install
StatCounter.
there are others such as sitemeter, but
StatCounter
logs more traffic and you can have an invisible counter free of charge.
This really is a vital piece of code that will show you important
traffic data, such as referrals, visit paths, top entry/exit pages,
keyword analysis and loads more.
Get StatCounter
by clicking the logo image or clicking ->
StatCounter.
You will need to open an account and generate the snippet of code you need
to install! Make sure you choose the invisible counter and DO NOT
block your IP until you have tested it by visiting your store and clicking
through your pages, if you have installed the code correctly you should
see your activity reflected in your
StatCounter
account.
To install your StatCounter
code,
(assuming you have created your
StatCounter.
account and generated your code)
Log in to
your account at
Artamatik.com, click All Stores, Click
My Template on the store you wish to add
StatCounter
to, click Customize on the active template, paste your
StatCounter
code into
MostBottomHtmlBlock and click
save.
Test your site and once you are
satisfied that
StatCounter
is tracking your activity, log in to your
StatCounter account and block
your IP to avoid false readings from you accessing your own store/s
StatCounter
allows you to create multiple
projects, this is ideal if you have more than one store or open free
stores under your own VIP Domain
If you make a mistake with your template by experimenting with
customization and need to return to default settings or you decide to
change your templates, you will need to reinstall any code you have added
to all HTML blocks. It is recommend to save any code scripts such as
StatCounter
and Google Adsense etc to a
notepad file
Where to promote
Lastly, with all that work done and dusted, you still don't want to
just sit back and wait for traffic. As mentioned earlier it could take
days or months before you start getting hits from search engine traffic!
So your next step should be to promote your store/s to friends, colleagues
and family.
You should also consider adding your store links to your MySpace,
FaceBook, Bebo or other social networking sites as well, doing this is a
really great way to speed up traffic to your store and convert them into
sales!
Add links to your stores on any current website you may already have,
and be sure to add a signature line in all your Emails with links to your
store/s/VIP domain
Why not use your own store to create your own store promo merchandise!
You can promote yourself on stickers, magnets and/or buttons postcards
etc... These are all cheap and very high quality items and can be bought
in bulk, plus VIP store owners get them with free shipping.
If this option appeals to you, consider our joining our resellers
program on a 30 free trial and get as much merchandise as you can cheap
as chips and with free shipping before the 30 trial runs out, or keep
your reseller account alive and become an eBay super seller.
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